LensOnline is a webshop for contactlenses and lens solutions. They are active in Belgium, The Netherlands, Spain, Italy, … but work local with opticians for a stronger customer experience. Since 2009 I’ve been responsible for all graphic elements. From logo and branding, to online and offline advertising. I work very close with their marketing manager to translate all of the campaigns into visual solutions.
Advertising (local and national), flyers, point-of-sales material for the shops, direct mailings, magazines, signage (showrooms/car park), displays, apparel, … the amount of work I’ve produced for them over the years is massive.